A day before NRF 2025: Retail’s Big Show Europe opens, a select group of retailers will have the opportunity to take part in an experience that goes beyond the show floor.
Published on Sep 1,2025 at 10:14 AM | Updated on Dec 16,2025 at 11:39 AM

On Monday 15 September, the Retail Store Tours programme will offer curated, expert-led journeys through some of Paris’s most innovative and influential retail spaces. These behind-the-scenes tours will reveal new business models, cutting-edge technologies, and the evolving art of customer experience in one of the world’s retail capitals.

Crafted from retailer feedback and guided by industry experts, each visit will give privileged access to store managers and brand representatives. Participants will gain insights into strategy, design, operations, technology adoption, training practices, and retail design concepts in some of Paris’s most iconic shopping destinations.

Pink light bulb icon with rays, symbolising ideas, creativity, or innovation.

Tour 1

The Birthplace of World-Class Innovation (10:00am–12:00pm)

A morning exploration of the Rive Gauche and its iconic maisons, blending heritage, luxury, and forward-thinking strategies. Learn how these prestigious stores combine tradition with immersive storytelling, high-touch service, and experiential design

Pink line drawing of the Arc de Triomphe, symbolising Paris and French heritage.

Tour 2

Best Practices on the Iconic Champs-Élysées (1:00pm–3:00pm)

This afternoon tour visits flagship locations where fashion, technology, and brand identity intersect. Discover how global retailers integrate digital experiences, interactive layouts, and hybrid commerce while maintaining the timeless prestige of the Champs-Élysées.

Stylised pink illustration of the Eiffel Tower, symbol of Paris and host city of NRF 2026: Retail’s Big Show Europe, highlighting retail innovation.

Tour 3

Grocery Innovation & Best Practices (4:00pm–6:00pm)

In St-Germain, this tour highlights grocery, beauty, and spirits retail. See best practices in store design, customer engagement, and micro-clustering strategies for dense urban areas. Retailer-only access ensures valuable networking and knowledge exchange.

Open to retail professionals across sectors such as fashion, beauty, health, food, hospitality, IT, branding, and operations, the tours welcome C-level executives, consultants, and analysts alike.

Each tour will offer unique insight into how Parisian retail is setting global benchmarks. Organised by Retail Store Tours, the official tour provider for NRF 2025: Retail’s Big Show Europe, this one-day programme is an ideal prelude to the event, helping retailers sharpen perspectives and spark ideas before the show even begins.

For more information, click here.

Expo Tours: A guided experience

Expo Tours offer retailers a tailored way to navigate NRF 2025: Retail’s Big Show Europe, ensuring they connect with the most relevant solutions and partners. Each curated, 90-minute guided walking tour focuses on the show’s eight key topics, from unified retail and store design innovation to logistics, CSR, marketplaces, payments, CRM, and intelligent data use. Designed for retail professionals seeking targeted insights, the tours provide direct access to leading companies shaping the industry. Open exclusively to retailers, tours can be purchased during registration, offering a focused, efficient, and insightful way to experience the show floor and address core business priorities.

For more information and to book an Expo Tour, click here