The NRF Business Meetings service enables visitors to turn their attendance into concrete opportunities. Identify the right contacts, schedule qualified meetings and optimize your visit to maximize your business opportunities.
Attendees networking at the Business Meetings area of NRF 2025: Retail’s Big Show Europe, in front of a pink Eiffel Tower backdrop.

The Business Meetings service

Turn your exchanges into business opportunities

Attending a professional trade show is a unique opportunity to grow your network, discover new partners and move your projects forward. Without preparation, however, a visit can quickly become time-consuming and inefficient.

This is exactly why the Business Meetings* service was created. Offered as part of NRF 2026: Retail's Big Show Europe, this service helps visitors organise targeted professional meetings aligned with their objectives. It enables you to structure your visit, identify the right contacts and turn your presence at the event into real business opportunities.

Thanks to a simple and intuitive platform, you can prepare your meetings in advance, save time on site and focus on high-value discussions with exhibitors, solution providers and key players from the retail ecosystem.

(The platform is accessible only to exhibitors, retailers, VIP retailers, and investors registered.)

Why use the Business Meetings service during your visit?

The service is designed to meet the concrete expectations of professional visitors: efficiency, relevance and ease of use.

Meetings aligned with your projects 

A clear and optimised visit journey 

Significant time savings 

High-value business conversations 

Contacts you can easily follow up with 

Your schedule available anytime

Business Meetings by the Numbers

96%
Of exhibitors used the service in 2025
2563
Meetings were scheduled
577
Visitors scheduled business meetings

Who is this service for?

The Business Meetings* service is available to all registered professional visitors, including:

  • Retailers and brands
  • E-commerce and omnichannel decision-makers
  • Marketing, CRM and customer experience teams
  • Digital, IT and innovation leaders
  • Operations, supply chain and payment professionals
  • Project leaders looking for concrete retail solutions


Whatever your profile, the service helps you structure your meetings and maximise the value of your attendance.

How does the Business Meetings service work?

1. Access upon registration


Once registered for the event, you can access the Business Meetings* service through the dedicated platform.

Access the platform

2. Quick and easy onboarding

Within minutes, you can:

  • Log in to your personal space
  • Browse detailed exhibitor profiles
  • Identify the most relevant contacts

3. Meeting organisation

From 10 August, you can:

  • Send meeting requests
  • Receive invitations from exhibitors
  • Accept or decline proposals based on your availability


Before the event, you receive a personalised schedule, allowing you to prepare each meeting efficiently.

4. Optimised organisation before the event

  • Prepare each discussion in advance
  • Define clear objectives for every meeting
  • Adapt your pitch to the expectations of exhibitors

Where do the meetings take place?

Meetings are held on site during the event, in spaces designed to encourage high-quality professional discussions.

They take place:

  • Directly on exhibitor stands
  • Or in a dedicated business meeting area


Everything is designed to create a calm and professional environment conducive to meaningful exchanges and business decisions.

Support before and during the event

A dedicated team supports you at every stage to ensure a smooth experience.

Before the event

  • Help with using the platform
  • Advice on optimising your meeting schedule
  • Technical assistance if needed


During the event

  • On-site support
  • Help adjusting your schedule if required
  • Personalised guidance to maximise your meetings


Need support?

Why plan your meetings in advance?

Preparing your meetings allows you to:

  • Clarify your objectives
  • Strengthen your credibility with contacts
  • Increase collaboration opportunities
  • Make the most of your time at NRF 2026: Retail's Big Show Europe


The Business Meetings service turns your visit into a true business development tool.

Frequently Asked Questions – Business Meetings

  • How can I access the Business Meetings platform?

    If you are a registered visitor to the show, you can benefit from the Business Meetings service free of charge. Simply log in to your personal account via this Login link using the same credentials you used when registering for the event.

    The Business Meetings platform allows you to schedule meetings during the show with the most relevant exhibitors based on your needs, projects, and business objectives.

  • Will I be able to retrieve the contacts from my meetings?
    Yes, during the show you will be able to download the contact details of all participants with whom you have an accepted meeting.
  • Is there an NRF 2026 mobile app?
    Yes, an NRF mobile app is available for the event. The Business Meetings module is integrated into the app and can be accessed at any time from your smartphone.
  • Will I still have access to the platform after the event?
    Yes! Your Business Meetings account will remain accessible for two months after the show. You will be able to review your information, access your meeting schedule, and download the contact details of the exhibitors you met, allowing you to extend your business opportunities even after the event.
  • When can I start scheduling meetings?
    Meeting scheduling will open on August 10, 2026. To make the most of this feature, please ensure that you have completed your visitor profile.
  • Do I need my badge to access the platform?
    You must be registered for the event to access the Business Meetings service. Your badge or registration confirmation is sufficient.
  • Who should I contact if I experience an issue?
    If you encounter any difficulties, please contact our team by email at [email protected]. We will help resolve any issues as quickly as possible so that you can organize your meetings smoothly.