The NRF Business Meetings service enables visitors to turn their attendance into concrete opportunities. Identify the right contacts, schedule qualified meetings and optimize your visit to maximize your business opportunities.

The Business Meetings service

Turn your exchanges into business opportunities

Attending a professional trade show is a unique opportunity to grow your network, discover new partners and move your projects forward. Without preparation, however, a visit can quickly become time-consuming and inefficient. This is exactly why the Business Meetings* service was created.

Offered as part of NRF 2026: Retail's Big Show Europe, this service helps visitors organise targeted professional meetings aligned with their objectives. It enables you to structure your visit, identify the right contacts and turn your presence at the event into real business opportunities.

Thanks to a simple and intuitive platform, you can prepare your meetings in advance, save time on site and focus on high-value discussions with exhibitors, solution providers and key players from the retail ecosystem.

Plan my Business Meetings*

(Access reserved for registered visitors)

Why use the Business Meetings service during your visit?

The service is designed to meet the concrete expectations of professional visitors: efficiency, relevance and ease of use.

Meetings aligned with your projects


Each meeting is organised according to your needs, priorities and current or future projects. You meet exhibitors who are truly relevant to your activity, avoiding unnecessary or unproductive discussions.

A clear and optimised visit journey


By planning your meetings in advance, you structure your time at the event. You know who you will meet, when and for what purpose. This organisation allows you to manage your schedule effectively and make the most of your visit.

Significant time savings


Meetings are prepared ahead of time, eliminating waiting times and improvised discussions. You benefit from dedicated time slots to focus on what really matters.

High-value business conversations


The service helps you connect with the right retail solution providers, technology partners and industry experts, so every meeting can support your business objectives.

Who is this service for?

The Business Meetings* service is available to all registered professional visitors, including:

  • Retailers and brands
  • E-commerce and omnichannel decision-makers
  • Marketing, CRM and customer experience teams
  • Digital, IT and innovation leaders
  • Operations, supply chain and payment professionals
  • Project leaders looking for concrete retail solutions


Whatever your profile, the service helps you structure your meetings and maximise the value of your attendance.

How does the Business Meetings service work?

1. Access upon registration


Once registered for the event, you can access the Business Meetings* service through the dedicated platform.

2. Quick and easy onboarding

Within minutes, you can:

  • Log in to your personal space
  • Browse detailed exhibitor profiles
  • Identify the most relevant contacts

3. Meeting organisation

From 10 August, you can:

  • Send meeting requests
  • Receive invitations from exhibitors
  • Accept or decline proposals based on your availability


Before the event, you receive a personalised schedule, allowing you to prepare each meeting efficiently.

4. Optimised organisation before the event

  • Prepare each discussion in advance
  • Define clear objectives for every meeting
  • Adapt your pitch to the expectations of exhibitors

Where do the meetings take place?

Meetings are held on site during the event, in spaces designed to encourage high-quality professional discussions.

They take place:

  • Directly on exhibitor stands
  • Or in a dedicated business meeting area


Everything is designed to create a calm and professional environment conducive to meaningful exchanges and business decisions.

Support before and during the event

A dedicated team supports you at every stage to ensure a smooth experience.

Before the event

  • Help with using the platform
  • Advice on optimising your meeting schedule
  • Technical assistance if needed


During the event

  • On-site support
  • Help adjusting your schedule if required
  • Personalised guidance to maximise your meetings

Why plan your meetings in advance?

Preparing your meetings allows you to:

  • Clarify your objectives
  • Strengthen your credibility with contacts
  • Increase collaboration opportunities
  • Make the most of your time at NRF 2026: Retail's Big Show Europe


The Business Meetings service turns your visit into a true business development tool.

Need support?

Get assistance to organise my meetings