INNOVATORS SHOWCASE
The NRF Europe Innovators Showcase is bringing the most disruptive retail technology to the heart of European’s innovation hub.
Fast-moving innovation
Not your average innovators! NRF Innovators’ Showcase spotlights the retailers taking full advantage of today’s most future-forward technologies.
From AI to machine learning and virtual reality to biometrics, you’ll see the possibilities for redefining customer experiences, marketing, security and more.
Video produced at NRF 2026 Retail's Big Show NYC
Discover the NRF 2026 Innovators Showcase
NRF carefully selects 50 of the most forward-thinking, cutting-edge companies in the retail sector and showcases their futuristic solutions through a one-of-a-kind immersive and interactive experience. This is not your typical trade show. Innovations in artificial intelligence, augmented reality, machine learning, facial recognition, and much more reflect a retail sector that is evolving at the speed of “The Next Now”!
See who participated in 2025
Curated by the NRF Innovation Advisory Committee, this invite-only showcase will spotlight the latest technologies reshaping how consumers shop and how businesses operate.
