PASS TYPES
Choose your pass
The Expo Pass is open to all attendees, with complimentary access for retailers. Upgrade to an All-Access Pass for the full NRF Europe experience.
Retailers
Expo Pass
All-Access Pass
Non-Retailers Visitors
Expo Pass NEW!
All-Access Pass
What's Included In Each Pass
Discover three premium ways to experience NRF Europe, each unlocking a higher level of insight, networking and influence in the future of retail.
| Access & Experiences | Expo Pass | All-Access Pass |
|---|---|---|
| 2 Exhibition Halls | ✓ | ✓ |
| 70+ Exhibitors Big Ideas | ✓ | ✓ |
|
Innovators Showcase Startup Hub Startup Hub |
✓ | ✓ |
| Retail’s Big Show After Party | ✓ | ✓ |
| Business Meetings* | ✓ | ✓ |
| 14 Keynotes Sessions | — | ✓ |
| 12 Breakout Sessions | — | ✓ |
| Lunch & Coffee Lounge | — | ✓ |
| Expo Tours* Limited availability – pre-booking required | €50 Excl. VAT | €50 Excl. VAT |
| NRF Europe In-Store Tours* Limited availability – pre-booking required | €150€ Excl. VAT | €150 Excl. VAT |
*Reserved for retailers
Retail Teams Offer: attend as a team at a preferential rate
Take advantage of a special rate dedicated to retail teams: for any group registration of 4 or more retailers from the same company, benefit from a All-Access Pass at €249 excl. VAT per person to attend NRF 2026: Retail's Big Show Europe.
The perfect opportunity to bring your teams together and explore the latest trends and innovations shaping the future of retail.
International Delegations Offer:
Attend together from your country or region at a preferential rate
Take advantage of a special rate dedicated to international delegations: for any group registration of 8 or more NRF-qualified retailers from the same country or region, benefit from an All-Access Pass at €249 excl. VAT per person to attend NRF 2026: Retail's Big Show Europe. The perfect opportunity for retail associations, trade organizations and industry groups to bring their communities together and explore the latest trends and innovations shaping the future of retail.