NRF Retail's Big Show Europe, retail’s most important event in Europe is a premier cross-border platform where thousands of professionals converge to recalibrate the industry landscape through a distinct European lens.

Retail’s Big Show Europe – The point of convergence

NRF 2026: Retail’s Big Show Europe stands as the cornerstone of the NRF global network. Complementing the flagship events in New York and Singapore, this event brings together a sophisticated and interconnected retail ecosystem. Much more than just a trade show, it is a premier cross-border platform where thousands of visitors — representing 60 international markets — come together to redefine the industry through a unique European perspective.
Networking and discussions among retail professionals on the NRF show floor, surrounded by exhibitor booths and innovations.
Woman holding a microphone on a pink stage

Unmatched authority: Intelligence 360/365

In a market shaped by constant change, clarity is the ultimate advantage. NRF 2026 Europe delivers Intelligence 360/365: a promise of actionable insights and deep analysis available throughout the year. Leveraging our global authority, we provide a comprehensive view of the critical forces reshaping commerce. From supply chain resilience and the integration of artificial intelligence to strategic white papers and exclusive exchanges among C-suite leaders, our content enables you not only to respond to market changes, but to stay ahead of them.

The power of immediacy: Live & Exclusive

While digital content remains available year-round, the true catalyst for transformation lies in the in-person experience. NRF Europe provides the industry's most prestigious stage, featuring an exclusive program and CEO Only sessions where the architects of modern retail unveil their vision. This is where world premieres and breakthrough technology launches take place — content reserved exclusively for attendees. By being there, you gain a decisive competitive advantage: the ability to see the future taking shape and act before the window of opportunity closes.
Professionals at a conference in front of a purple screen
Visitors in front of an innovation booth

Enter the era of Next Now at NRF

Europe is no longer simply adapting to change — it is setting the pace for innovation in retail on a global scale.

Join the industry's leading players in Paris and discover how intelligent supply chains, the circular economy and cross-border collaboration are redefining the rules of commerce. Exchange ideas with thousands of retailers, brands and solution providers who are reshaping what success means today. Through in-depth sessions and world-class keynote conferences, gain the strategic insights needed not only to navigate change, but to lead it.

The future won't wait — it's already here.

Join us in Paris and define your Next Now.

Key event highlights

NRF 2026: Retail’s Big Show Europe brings together, over three days, the must-attend experiences that define the event — from the Top 50 innovations and themed guided tours to exhibitor demonstrations and meetings with the industry's most promising startups. Each highlight is designed to provide valuable insights into the transformations reshaping retail and the practical tools needed to successfully navigate them in your business.

Join the Exhibitor Big Ideas sessions

These free sessions are open to all Expo Pass holders. Exhibitors take the stage alongside retailers to share the real-world impact of their solutions and how they're redefining retail operations.

Discover the NRF Innovators' Showcase

25 of the most promising companies, showcasing new-to-market technologies that are transforming commerce for retailers and consumers alike.

Visit the Startup Hub

Early-stage companies worth discovering before anyone else. See live demos and presentations, allowing to connect with what's next in retail.

 

Discover the highlights of the Retail’s Big Show Europe 2025

Who attends