NRF 2028: Retail's Big Show Europe
Retail's Big Show Europe began in Paris. From here, it will travel across Europe, bringing the event to different markets and reflecting the diversity of European retail. Amsterdam is the next stop.
Rather than making small adjustments from one year to the next, we are taking the time to reimagine the event from the ground up. That is why there will not be a Retail's Big Show Europe in 2027.
We are using that year to redesign the show and deliver an experience that is truly unique and properly represents the European retail community.
They took the stage at NRF 2026 Europe
Discover the leading executives who shared key strategies, insights, and case studies you can apply to your business.
NRF Retail’s Big Show Europe
All the newest retail tech in one place
Relive the best moments of NRF 2026 Europe!
Thank you for being part of NRF Retail's Big Show Europe. We look forward to seeing you again!
You’re a retailer ? Live the full NRF Retail’s Big Show Europe experience
Join the Exhibitor Big Ideas sessions
These free sessions are open to all Expo Pass holders. Exhibitors take the stage alongside retailers to share the real-world impact of their solutions and how they're redefining retail operations.
Discover the NRF Innovators' Showcase
25 of the most promising companies, showcasing new-to-market technologies that are transforming commerce for retailers and consumers alike.
Visit the Startup Hub
Early-stage companies worth discovering before anyone else. See live demos and presentations, allowing to connect with what's next in retail.
Sponsors of NRF 2026: Retail's Big Show Europe
In their words, read what retail leaders are saying
"A highly relevant European edition: a great opportunity to connect with our European peers, expand our network, and save valuable time thanks to its location in Paris."
Denis BOSCHARD COO EURONICS"A must-attend event to connect with the entire e-commerce and connected retail ecosystem in one place, featuring a concentration of innovations and practical solutions, all enhanced by a premium experience and high-quality conferences."
Romain AUBRY Marketing, Communications & Digital Director Seguret Décoration"A rich experience: bringing together current and future partners, conferences focused on today’s trends and emerging or future technologies, and a wealth of experiences to turn ideas into projects and accelerate ambitions."
Sébastien Bernard Omnichannel Project Development Manager CARREFOUR"A must-attend event: a powerful hub for engaging with our banking partners and service providers, discovering new players, and confidently driving our initiatives forward with real impact."
Stéphane Jacquart Operations Treasurer Auchan Retail France"NRF Europe brings together in 3 days the strategic vision of European retail, high-value insights, and executive-level conversations rarely found elsewhere."
Lisa Nakam DG associée Jonak"Attending NRF Europe was an extraordinary experience: an international stage where ideas, innovation, and vision come together. It is an experience I would recommend to anyone who wants to grow and contribute to the future of retail."
Marcello PACE Chief Executive Officer PittaRosso / Scarpe & Scarpe"Paris was the right place to be. The conversations went beyond the obvious: AI, personalization, data, and addressed the more complex questions around what it really takes to build something that feels relevant to the customer. Bringing a Scandinavian perspective to this stage felt timely. We are doing things in Nordic retail that deserve more airtime in the broader European conversation."
Maria MOREAU CRM Director Boozt"The NRF Europe 2025 Retail Store Tours gave me an immersive behind-the-scenes look at Hermès, Le Bon Marché, and La Grande Épicerie."
Michael ALIMI CIO The Kooples"A highly relevant European edition: a great opportunity to connect with our European peers, expand our network, and save valuable time thanks to its location in Paris."
Denis BOSCHARD COO EURONICS"A must-attend event to connect with the entire e-commerce and connected retail ecosystem in one place, featuring a concentration of innovations and practical solutions, all enhanced by a premium experience and high-quality conferences."
Romain AUBRY Marketing, Communications & Digital Director Seguret Décoration"A rich experience: bringing together current and future partners, conferences focused on today’s trends and emerging or future technologies, and a wealth of experiences to turn ideas into projects and accelerate ambitions."
Sébastien Bernard Omnichannel Project Development Manager CARREFOUR"A must-attend event: a powerful hub for engaging with our banking partners and service providers, discovering new players, and confidently driving our initiatives forward with real impact."
Stéphane Jacquart Operations Treasurer Auchan Retail France"NRF Europe brings together in 3 days the strategic vision of European retail, high-value insights, and executive-level conversations rarely found elsewhere."
Lisa Nakam DG associée Jonak"Attending NRF Europe was an extraordinary experience: an international stage where ideas, innovation, and vision come together. It is an experience I would recommend to anyone who wants to grow and contribute to the future of retail."
Marcello PACE Chief Executive Officer PittaRosso / Scarpe & Scarpe"Paris was the right place to be. The conversations went beyond the obvious: AI, personalization, data, and addressed the more complex questions around what it really takes to build something that feels relevant to the customer. Bringing a Scandinavian perspective to this stage felt timely. We are doing things in Nordic retail that deserve more airtime in the broader European conversation."
Maria MOREAU CRM Director Boozt"The NRF Europe 2025 Retail Store Tours gave me an immersive behind-the-scenes look at Hermès, Le Bon Marché, and La Grande Épicerie."
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