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Europe's Premier International Retail Gathering
REGISTRATION INFO
What is NRF Europe?
12,000 retail professionals from 60 countries: more than a trade show, it is a hub for networking, innovation, and business opportunities shaping the future of retail.
Who's coming?
Meet the leaders shaping the future of retail.
Connect with brands, technology providers and industry experts that will define tomorrow’s retail experiences.
Free Expo Pass for retailers
Get your free Expo Pass to Europe’s largest retail marketplace. Discover innovations, connect with industry leaders, and unlock new opportunities to stay ahead of retail trends.
Who is speaking?
More than 200 retail leaders and industry experts will share their vision and experience.
Gain actionable insights through inspiring keynotes and real-world case studies.
Leading executives in retail take the stage at NRF Europe
Get practical insights from senior leaders: strategies, tips, ideas, case studies and more you can apply to your business
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Rossana Mastrosimini - Branded Channel Director West Europe
Brand : The LEGO Group -
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Tomasz Blicharski
From Corner Store to Continent Leader: How Żabka Group Is Shaping the Future of European ConvenienceBrand : Żabka Group -
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Joe Shoemaker - Head of Digital
Brand : SNIPES -
Andreas Hoerning - Chief Executive Officer
Brand : Westwing Group SE -
Malak Hamamsi - Design and Construction director
Brand : KFC France & Luxemburg -
Sabine Zantis - Chief Customer Director
Brand : Pepco -
Sarah Jackson - Global Director of License and Partnerships
Brand : Primark -
Marlies Hersbach - Chief Online & Customer Officer
Brand : Mango -
Sissi Freeman - Sales & Marketing Director
Brand : Granado -
Aleksandra Olszewska - Chief Commercial & Digital Officer
Brand : Desigual -
Sebastian Vestergaard - Chief Growth officer
Brand : Joe & the Juice -
Dorian Candavoine - eCommerce Director EMEA
Brand : L'Occitane en Provence -
Sabrina HERLORY ROUGET - CEO AROMA ZONE
Brand : AROMA ZONE -
Brieane Olson - CEO
Brand : Pacsun
A must-attend gathering for the professionals shaping the future of retail in Europe.
Join influential retail brands and leaders
Discover exclusive content-rich and inspirational programs
Tap into the energy of the global retail community
Step into the era of the Next Now with NRF 2026:
Retail’s Big Show Europe
Europe is no longer content to simply adapt; it is now setting the global pace for retail innovation. Join the industry’s vanguard in Paris to discover how smart supply chains, circular design, and cross-border collaborations are rewriting the rules of commerce.
Connect with thousands of retailers, brands, and technology partners who are redefining the contours of success. From expert sessions to world-class keynotes, equip yourself with the essential strategies not only to navigate change, but to drive it.
The future isn’t waiting—it’s already here. Join us in Paris and define your Next Now.
Key event highlights
NRF 2026: Retail’s Big Show Europe brings together, over three days, the must-attend experiences that define the event — from the Top 50 innovations and themed guided tours to exhibitor demonstrations and meetings with the industry's most promising startups.
Each highlight is designed to provide valuable insights into the transformations reshaping retail and the practical tools needed to successfully navigate them in your business.
In their words, read what retail leaders are saying
"A highly relevant European edition: a great opportunity to connect with our European peers, expand our network, and save valuable time thanks to its location in Paris."
Denis BOSCHARD COO EURONICS
"A must-attend event to connect with the entire e-commerce and connected retail ecosystem in one place, featuring a concentration of innovations and practical solutions, all enhanced by a premium experience and high-quality conferences."
Romain AUBRY Marketing, Communications & Digital Director Seguret Décoration
"A rich experience: bringing together current and future partners, conferences focused on today’s trends and emerging or future technologies, and a wealth of experiences to turn ideas into projects and accelerate ambitions."
Sébastien Bernard Omnichannel Project Development Manager CARREFOUR
"A must-attend event: a powerful hub for engaging with our banking partners and service providers, discovering new players, and confidently driving our initiatives forward with real impact."
Stéphane Jacquart Operations Treasurer Auchan Retail France
"NRF Europe brings together in 3 days the strategic vision of European retail, high-value insights, and executive-level conversations rarely found elsewhere."
Lisa Nakam DG associée Jonak
"Attending NRF Europe was an extraordinary experience: an international stage where ideas, innovation, and vision come together. It is an experience I would recommend to anyone who wants to grow and contribute to the future of retail."
Marcello PACE Chief Executive Officer PittaRosso / Scarpe & Scarpe
"Paris was the right place to be. The conversations went beyond the obvious: AI, personalization, data, and addressed the more complex questions around what it really takes to build something that feels relevant to the customer. Bringing a Scandinavian perspective to this stage felt timely. We are doing things in Nordic retail that deserve more airtime in the broader European conversation."
Maria MOREAU CRM Director Boozt
"The NRF Europe 2025 Retail Store Tours gave me an immersive behind-the-scenes look at Hermès, Le Bon Marché, and La Grande Épicerie."
Michael ALIMI CIO The Kooples
"A highly relevant European edition: a great opportunity to connect with our European peers, expand our network, and save valuable time thanks to its location in Paris."
Denis BOSCHARD COO EURONICS
"A must-attend event to connect with the entire e-commerce and connected retail ecosystem in one place, featuring a concentration of innovations and practical solutions, all enhanced by a premium experience and high-quality conferences."
Romain AUBRY Marketing, Communications & Digital Director Seguret Décoration
"A rich experience: bringing together current and future partners, conferences focused on today’s trends and emerging or future technologies, and a wealth of experiences to turn ideas into projects and accelerate ambitions."
Sébastien Bernard Omnichannel Project Development Manager CARREFOUR
"A must-attend event: a powerful hub for engaging with our banking partners and service providers, discovering new players, and confidently driving our initiatives forward with real impact."
Stéphane Jacquart Operations Treasurer Auchan Retail France
"NRF Europe brings together in 3 days the strategic vision of European retail, high-value insights, and executive-level conversations rarely found elsewhere."
Lisa Nakam DG associée Jonak
"Attending NRF Europe was an extraordinary experience: an international stage where ideas, innovation, and vision come together. It is an experience I would recommend to anyone who wants to grow and contribute to the future of retail."
Marcello PACE Chief Executive Officer PittaRosso / Scarpe & Scarpe
"Paris was the right place to be. The conversations went beyond the obvious: AI, personalization, data, and addressed the more complex questions around what it really takes to build something that feels relevant to the customer. Bringing a Scandinavian perspective to this stage felt timely. We are doing things in Nordic retail that deserve more airtime in the broader European conversation."
Maria MOREAU CRM Director Boozt
"The NRF Europe 2025 Retail Store Tours gave me an immersive behind-the-scenes look at Hermès, Le Bon Marché, and La Grande Épicerie."
Michael ALIMI CIO The Kooples
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Discover the highlights of Retail's Big Show Europe
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Save the date
September 15–17, 2026 | Paris
Paris Expo Porte de Versailles