By Arnaud Gallet, Retail Business Unit Director, Comexposium
Published on Sep 16,2025 at 5:16 PM | Updated on Dec 16,2025 at 11:39 AM

Good morning and welcome back for Day 2 of NRF 2025: Retail’s Big Show Europe!


After an exciting opening day, the energy across the halls is palpable. Yesterday set the pace with inspiring conversations on the challenges and opportunities shaping global retail. Today, we continue this momentum with a full programme designed to spark fresh thinking, encourage collaboration, and provide actionable strategies to take home.

We're kicking off this morning with a unique session blending culture, sport, and retail innovation. You all got a sneak peek yesterday with SNIPES CEO Dennis Schröder's exclusive interview in the Daily, and you won't want to miss his keynote today—From the streets to the stadium: Community-based sponsorship with Snipes & PSG. Dennis Schröder will be joined on stage by PSG’s Bruno Ovikoti and journalist Michael Dupouy for insights into how brands can harness culture and community to deepen customer engagement.

Supply chains, the backbone of global commerce, are also in the spotlight today. Jill Dvorak of NRF and Mark Irvin of Best Buy will examine how agility, ability, and AI can transform supply chain resilience and efficiency—an issue at the top of every retailer’s agenda.

Later in the day, the focus turns to customer-centricity and omnichannel innovation. Kai-Ulrich Deissner, CEO of Ceconomy and MediaMarktSaturn Retail Group, will share The MediaMarktSaturn Way, demonstrating how a traditional retailer can evolve into a platform for seamless customer service.

For those seeking deep dives, the Breakout sessions offer an opportunity to explore emerging priorities, from evolving marketplaces and integrated ecosystems to the transformation of payment systems, sustainable store design and unifying customer experiences both online and in-store. These targeted conversations provide tools to navigate disruption and lead with confidence.

Of course one of the best parts of the show is having so many solutions and industry players under one roof. I encourage you all to get out there and explore the innovations on display, you might just find something that will revolutionise the way you do business. Don't forget to check out the Innovators Showcase, Startup Hub and House of Innovation Pavilion by Retail Hub for a look at some truly transformative technology.

With so much to discover, take your time to connect with peers from across Europe and the world. NRF’s first European edition is about building bridges between people, ideas and solutions. Let’s make Day 2 another step forward in shaping the future of retail together.