Step into the heart of NRF 2026: Retail’s Big Show Europe, Europe’s must-attend retail event. NRF 2026 Europe brings together the key leaders of European retail. From unparalleled market insights with “Intelligence 360” to world-first technologies, from deep-dive sessions to internationally renowned keynote presentations, gain the strategies you need to manage and drive change.

The Next Now: Where Innovation Meets Impact

NRF 2026: Retail's Big Show Europe stands at the forefront of retail. In the era of The Next Now, Europe sets the pace. Join 12,000 professionals in Paris for the premier international trade show in Europe featuring 525 exhibitors and 100+ sessions.

Gain insights from 200+ speakers to help you not just anticipate change, but lead it. Because in The Next Now, the future isn’t waiting—it’s already here.

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SHAPING THE FUTURE OF RETAIL

Innovators Showcase

Have a close encounter with what’s next … now! Artificial intelligence, augmented reality, machine learning, facial recognition, robotics and much more. These next-level technologies will have you reimagining the future of retail.

Startup Hub

The Next Now is creativity in motion, and these breakthrough startups are leading the way. Hear how these retail innovators are redefining service, sales and so much more, only at the Startup Hub.

Exhibitor Big Ideas

If you think you’ve seen it all, think again. Kickstart your creative thinking as exhibitors and their top retail clients take the stage together to demo the latest products and share the stories behind the success.
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YOUR FREE EXPO PASS AWAITS – BUT NOT FOR LONG

Step into The Next Now at NRF 2026 Europe with a free Expo Pass, exclusively for qualified retailers. Explore cutting-edge solutions, meet the innovators shaping the future of commerce, and experience the energy of retail’s biggest stage—all at no cost.

This offer is only available for a limited time. Don’t miss your chance to be part of the movement that’s redefining what’s next in retail.

 

COMING SOON

EXPO TOURS

Want a more personalized Expo floor experience that hits all the must-see exhibitors on your list? Join a topic-specific Expo Tour and make sure you find the solutions and partners most relevant to your needs. Each curated, two-hour tour is a guided walking journey through the NRF 2026 Expo.

Expo Tours are open to retailers only and can be purchased during registration. Check back soon for more information.

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Man holding a sign with the words Expo Tour