NRF EUROPE IN-STORE TOURS
Discover Paris through the lens of next‑generation retail innovation!
As a global capital of style, creativity, and commerce, Paris continues to set the pace for immersive, tech‑enabled in‑store experiences.
NRF Europe In‑Store Tours offer a thoughtfully curated look at the city’s most forward‑thinking retail environments. Led by seasoned industry guides, each tour brings you inside a selection of standout locations where brands are redefining how technology, design, and operations come together on the sales floor.
Across the tour, you’ll see how leading retailers are applying AI, data, and cutting‑edge tools to transform customer engagement, elevate store teams, streamline processes, and experiment with new formats. It’s an on‑the‑ground look at the ideas and innovations shaping the future of physical retail—through the stores that are already bringing it to life.
Exclusive program & topic-based visits coming soon!
Who should tour?
Retail executives in fashion, apparel, health, beauty, cosmetics, jewelry, restaurants, and department stores as well as executives in branding, IT, operations, and business analyst consulting, or retailers who want to learn new perspectives.
What will the tour look like?
Each guided tour is led by a retail industry expert who will take retailers to several carefully selected stores at an iconic shopping destination. At each store, an administrator will speak about the features, innovations, store design experience, customer service enhancements, and brand stories at that location.
What are the benefits?
- Experience new perspectives as you go behind the scenes
- Learn the different solutions each retail store has adopted to overcome their challenges
- Be inspired by new trends and technology
- Network with your peers
How do I purchase a tour?
The cost is €150 per tour exclusive of taxes
NRF Europe In-store Tours are available to retailers only.
Tours can be added on to your pass during the time of purchase.
