PARIS, September 17, 2026 — The second edition of NRF 2026: Retail’s Big Show Europe took place 15-17 September in Paris, establishing itself as a leading international retail conference and Expo. Held under the theme “The Next Now,” this year’s edition brought together thousands of retailers and industry partners from 70 countries, nearly 300 exhibitors, more than 200 international speakers.
“No generation has ever had to face change at the speed we are experiencing it today,”
said Kate Ancketill, CEO and Founder of GDR, during the opening keynote of NRF 2026 :
Retail’s Big Show Europe.
That sentiment set the tone for the “The Next Now” theme, in recognition that retail’s transformation is already taking shape today.
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