THE NEXT NOW ROADSHOW EUROPE
Hit the road...
After Madrid, London, Milan, and Amsterdam,
Join us in Paris on June 18
The NRF Europe teams and their partners will attend NRF APAC in Singapore, the leading retail trade show in the Asia-Pacific region, to take the pulse of a market that is redefining the rules of global retail.
Back in Paris, we invite you to be among the first to benefit from these on-the-ground insights during an invitation-only breakfast beginning at 8:30 a.m.
Join us in Paris on June 18!
Morning Program
8:30 a.m.
- Registration and welcome
9:00 a.m.
- Welcome
Annabelle Serres, Director, Retail’s Big Show Europe
9:05 a.m.
- NRF APAC Singapore recap: major trends, key innovations, and emerging signals
Co-founder, Le Café de l’Ecommerce
9:30 a.m.
- Breakfast & networking
Practical informations:
Hôtel Pullman - 19 Rue Commandant René Mouchotte, 75014 PARIS France
Free event, limited seating
The Next Now Roadshow brings together a curated mix of international industry players, forward-thinking brands, and influential voices to discuss the latest retail trends and get a preview of the upcoming NRF 2026 Europe event!
This is a unique opportunity to engage in meaningful conversations and build valuable connections prior to attending NRF 2026 Europe. Registration for all Roadshow events is free, but seating is limited.
Setting the stage for The Next Now
Set against a backdrop of technological acceleration, the rise of artificial intelligence, constantly evolving consumer expectations, and sustainability demands, the second edition of NRF 2026: Retail’s Big Show Europe is built around the theme The Next Now.
NRF 2026 Europe will focus on five pillars of transformation that define the competitive landscape for European retail:
Agentic AI and customer services
Demand forecasting and personalisation
Creating community and embracing influencers
Licencing, IP and new business models
Retail media
Amsterdam on May 27!
04:00 PM
- Opening remarks - Richard Lems Rituals Executive Director
04:20 PM
- NRF Europe _ Annabelle Serres Event Director
04:40 PM
- The Road to Paris – Presentation of the NRF Retail's Big Show in Paris, at Porte de Versailles, from September 15 to 17, 2027
05:00 PM
- Networking drinks
Pratical information:
House of rituals - Spui 101012 PR Amsterdam, Netherlands
Free event, limited seating
Milan on May 21!
5:00 PM
- Welcome
5:40 PM
- Step into what’s next at NRF 2026 Europe
Annabelle Serres, Show Director
5:40 PM
- Retail is no longer a store, it’s a highly profitable platform
Alessandro Zanotti, IAB Europe
6:00 PM
- The AI imperative on European Retail
Alex Rezvan, The Retail Podcast
6:15 PM
- Networking drink
Pratical information:
Centro Svizzero - Via Palestro, 220121 Milano, Italy
Free event, limited seating
London on May 20!
- Welcome Breakfast
9:00AM
- Step into what’s next at NRF 2026 Europe
Annabelle Serres, Show Director - Inside the minds of tomorrow’s luxury consumers and the forces shaping them
Carla Buzasi, CEO of WGSN - The AI imperative on European Retail
Mark Faithfull, Retail Journalist at RETAIL UNWRAPPED
9:45 AM
- Networking
Practical information:
HOME HOUSE STUDIO 44 Great Cumberland Place W1H7BS London
Free event, limited seating
Madrid, the first stop of the roadshow
