Markem-Imaje is showcasing how one small code is reshaping the retail experience at NRF 2025: Retail’s Big Show Europe. The company is demonstrating how the GS1 Digital Link barcode is streamlining packaging and supply chains while building stronger consumer connections.

Published on Sep 11,2025 at 8:34 AM | Updated on Dec 16,2025 at 11:39 AM

The GS1 Digital Link barcode connects identifiers such as GTIN, batch number, expiry date, and serial number directly to the internet, creating a single access point for information. Instead of multiple symbols competing for space, one QR code supports point-of-sale systems, simplifies packaging, and delivers dynamic digital content.

Retailers benefit from greater inventory accuracy, reduced waste, and new pricing flexibility. Consumers gain instant access to product details, sustainability insights, and promotions. For brands, the technology strengthens compliance, recall management, and consumer trust, while marketers can unlock personalised engagement and loyalty opportunities.

 

Hall 6 / Stand C 159

 

Key selling points:
• Authenticates products, prevents counterfeits
• Builds consumer trust
• POS compatibility