PASS TYPES
Join Europe’s leading retail event. Explore the various pass options for NRF Retail’s Big Show Europe and select the one that best suits your visit and goals.
Choose your pass
Expo Pass
Access to the Expo Floor, the Innovators Showcase, the Startup Hub, as well as 70 Exhibitor Big Ideas sessions — 30-minute presentations with data, case studies, and real-world tips.
All-Access Pass
All Expo Pass benefits, plus Lunch & Coffee Lounge access and high-level conference content, including 14 keynotes and 12 breakout sessions from C-level and senior leaders in retail, shaping the future of the industry.
Why attend?
3 reasons to join NRF Retail’s Big Show Europe
Grow your network in three days flat
Three days alongside the industry's most influential brands and leaders — built for the connections that move your business forward long after the show ends.
Future proof your business
Curated sessions and industry leaders you won't find anywhere else — so you leave with transformative insights ready to apply from day one.
Discover new technologies - all under one roof
500+ exhibitors, hundreds of innovations, one buzzing show floor — where you discover, connect and get business done, all under one roof.
What’s included in each pass?
| Access & experiences | Expo Pass | All-Access Pass |
|---|---|---|
| 2 Exhibition Halls | ✓ | ✓ |
| Exhibitors Big Ideas | ✓ | ✓ |
| Innovators Showcase | ✓ | ✓ |
| Startup Hub | ✓ | ✓ |
| Business Meetings* | ✓ | ✓ |
| Keynote Sessions | — | ✓ |
| Breakout Sessions | — | ✓ |
| Lunch & Coffee Lounge | — | ✓ |
| Guided Tours* | €50 excl. VAT | €50 excl. VAT |
| NRF Europe In-Store Tours* | €150 excl. VAT | €150 excl. VAT |
*Reserved for retailers. Limited availability – pre-booking required.