BUSINESS MEETINGS
The Business Meetings* service
Qualified meetings to maximise your commercial performance at the event
Taking part in a professional trade show represents a significant investment for an exhibitor: time, human resources, budget and logistics. To generate a real return on investment, it is essential to anticipate meetings and structure exchanges. This is exactly why the Business Meetings* service was created.
Integrated into NRF 2025: Retail's Big Show Europe, this service enables exhibitors to prepare their presence effectively ahead of the event. Thanks to a professional matchmaking platform, you can plan targeted meetings with visitors carrying concrete projects and turn your stand into a true business development tool.
In just a few clicks, you can identify the right contacts, organise qualified discussions and focus your time on the most relevant opportunities for your business.
Plan my Business Meetings(Access reserved for exhibitors registered for the event)
Why use the Business Meetings* service as an exhibitor?
The service is designed with one clear objective: helping you meet the right contacts, at the right time, around concrete topics.
Anticipate high-value meetings
Instead of relying only on spontaneous visitor traffic, you can identify qualified profiles in advance, interested in your offers, services or projects. Each meeting is designed to create useful and results-oriented discussions.
Optimise your time at the event
A trade show is a dynamic and sometimes intense environment. With scheduled meetings, you can structure your agenda and dedicate your time to the most strategic discussions, without spending energy on non-targeted exchanges.
Showcase your expertise and solutions
Meetings allow you to present your solutions in greater depth, in a professional and focused setting. You can highlight your projects, expertise and positioning to the right retail decision-makers.
Generate qualified traffic to your stand
The visitors you meet come with a clear objective. This strengthens the quality of exchanges and increases the chances of turning conversations into concrete opportunities after the event.
A service designed for commercial performance
By facilitating connections between exhibitors and qualified visitors, the Business Meetings* service helps you structure your exchanges, strengthen your visibility and create new business opportunities during NRF 2025: Retail's Big Show Europe.
Who is this service for?
The Business Meetings* service is available to all registered exhibitors, whatever their size, sector or speciality within the retail ecosystem:
- Retail solution providers
- Tech, AI, data and CRM players
- E-commerce and omnichannel solutions
- Marketing, customer experience and loyalty service providers
- Payment, supply chain and operations solutions
- Consulting firms and retail innovation partners
The service adapts to your specific challenges and commercial objectives.
How does the Business Meetings* service work?
1. Access reserved for registered exhibitors
Registered exhibitors can access the Business Meetings* service through the dedicated platform.
You have a personal space to prepare your exchanges and organise your meetings ahead of the event.
2. An intuitive platform
In just a few minutes, you can:
- Browse visitor profiles
- Identify the most relevant contacts
- Prepare your outreach according to your business priorities
3. Meeting planning
From 10 August, you can:
- Send meeting requests to visitors
- Receive requests from visitors
- Accept or decline proposals according to your priorities
The platform allows you to build a personalised schedule designed to optimise your presence at the event.
4. Optimised organisation before the event
- Prepare each exchange in advance
- Identify the objectives of each meeting
- Adapt your pitch to visitor expectations
Where do the meetings take place?
Meetings take place during the event, in spaces designed to encourage efficient professional exchanges.
They can take place:
- Directly on your stand
- Or in the Business Meetings area dedicated to professional meetings
This format creates an environment conducive to constructive discussions, while enhancing your presence at the event.
Dedicated support for exhibitors
To ensure optimal use of the service, a dedicated team is available before and during the event.
Before the event
- Help with using the platform
- Advice on optimising your exhibitor profile
- Recommendations to structure your meeting schedule
During the event
- On-site support
- Assistance with meeting management
- Personalised guidance according to your needs
Why prepare your meetings in advance?
Planning your exchanges ahead of time allows you to:
- Better qualify your contacts
- Strengthen your credibility with visitors
- Accelerate decision-making
- Maximise the return on investment of your participation
The Business Meetings* service becomes a true lever for commercial performance.
Need help?
*Business meetings