The NRF Business Meetings service enables exhibitors to prepare their participation in advance and turn their presence into a true business driver. Schedule qualified meetings, generate targeted traffic to your stand and optimise your time during the exhibition.

The Business Meetings* service

Qualified meetings to maximise your business performance at the event

Taking part in a professional trade show represents a significant investment for exhibitors in terms of time, resources and budget. To achieve a real return on investment, it is essential to anticipate meetings and structure discussions in advance. This is precisely the purpose of the Business Meetings* service.

Integrated within the SIEC, this solution enables exhibitors to prepare their participation before the event. Thanks to a professional matchmaking platform, you can schedule targeted meetings with project-carrying visitors and turn your stand into a powerful business development tool.

Plan my Business Meetings*

(Access reserved for registered visitors)

Business meeting between exhibitors and visitors at SIEC

Why use the Business Meetings* service as an exhibitor?

The service has a clear objective: help you meet the right people, at the right time, around concrete business topics.

Anticipate high-value meetings

Instead of relying solely on spontaneous footfall, you identify qualified visitor profiles in advance. Each meeting is designed to create relevant and results-oriented discussions.

Optimise your time at the event

A trade show can be fast-paced and demanding. Pre-scheduled meetings allow you to organise your agenda efficiently and focus on the most strategic conversations.

Showcase your expertise and solutions

Meetings offer the opportunity to present your offers, services and projects in depth, in a professional and focused environment. You highlight your know-how to key decision-makers.

Generate qualified traffic to your stand

Visitors you meet have a clear interest in your activity. This increases the quality of exchanges and improves post-event conversion opportunities.

A proven solution


1,000


In 2025, nearly 1,000 business meetings were organised through the Business Meetings* service, confirming its effectiveness for exhibitors.

Who is this service for?

The Business Meetings* service is available to all registered exhibitors, regardless of their size or sector:

  • Developers and promoters
  • Property owners and investors
  • Consulting firms
  • Service providers
  • Commercial real estate stakeholders

The service adapts to your specific challenges and business objectives.

How does the Business Meetings* service work?

1. Automatic access upon registration

All registered exhibitors automatically benefit from access to the Business Meetings* service. No additional account creation is required.

2. An intuitive platform

Within minutes, you can:

  • Access your personal space
  • Complete and promote your exhibitor profile
  • Browse visitor profiles

This visibility facilitates relevant and efficient matchmaking.

3. Meeting scheduling

From 13 April, you can:

  • Send meeting requests to visitors
  • Receive invitations from them
  • Accept or decline requests based on your priorities

Requests are aligned with your offers, projects and areas of expertise, ensuring relevant discussions.

4. Optimised organisation before the event

  • Prepare each discussion in advance
  • Define clear objectives for every meeting
  • Adapt your pitch to visitor expectations

This preparation enhances the quality of exchanges and strengthens your commercial impact.

Where do the meetings take place?

Meetings take place on site during the event, in spaces designed for effective professional discussions.

They are held:

  • Directly on your stand
  • Or in the dedicated Business Meetings area

This format creates an environment conducive to meaningful conversations and new business opportunities.

Dedicated support for exhibitors

A dedicated team supports you before and during the event to ensure optimal use of the service.

Before the event

  • Platform onboarding support
  • Advice on optimising your exhibitor profile
  • Guidance on structuring your meeting schedule

During the event

  • On-site assistance
  • Support with meeting management
  • Personalised guidance based on your needs

Why prepare your meetings in advance?

Planning your meetings ahead of time allows you to:

  • Better qualify your contacts
  • Strengthen your credibility
  • Accelerate decision-making
  • Maximise the return on your event investment

The Business Meetings* service becomes a true driver of business performance.

Need support?

 

Get assistance to organise my meetings