BUSINESS MEETINGS
The Business Meetings service
Qualified meetings to maximise your business performance at the event
Taking part in a professional trade show represents a significant investment for exhibitors in terms of time, resources and budget. To achieve a real return on investment, it is essential to anticipate meetings and structure discussions in advance. This is precisely the purpose of the Business Meetings* service.
Integrated within NRF, this solution enables exhibitors to prepare their participation before the event. Thanks to a professional matchmaking platform, you can schedule targeted meetings with project-carrying visitors and turn your stand into a powerful business development tool.
PLAN MY BUSINESS MEETINGS(The platform is accessible only to registered exhibitors, retailers, VIP retailers and investors.)
Why use the Business Meetings* service as an exhibitor?
The service is designed with one clear objective: helping you meet the right contacts, at the right time, around concrete topics.
Anticipate high-value meetings
Optimise your time at the event
Showcase your expertise and solutions
Generate qualified traffic to your stand
Follow up with qualified contacts
Manage your schedule from your smartphone
A service designed for commercial performance
By facilitating connections between exhibitors and qualified visitors, the Business Meetings* service helps you structure your exchanges, strengthen your visibility and create new business opportunities during NRF 2026: Retail's Big Show Europe.
Business Meetings by the Numbers
Who is this service for?
The Business Meetings* service is available to all registered exhibitors, regardless of their size or sector:
- Developers and promoters
- Property owners and investors
- Consulting firms
- Service providers
- Commercial real estate stakeholders
The service adapts to your specific challenges and business objectives.
How does the Business Meetings* service work?
1. Automatic access upon registration
All registered exhibitors automatically benefit from access to the Business Meetings* service. No additional account creation is required.
2. An intuitive platform
Within minutes, you can:
- Access your personal space
- Complete and promote your exhibitor profile
- Browse retailers profiles
This visibility facilitates relevant and efficient matchmaking.
3. Meeting scheduling
From 13 April, you can:
- Send meeting requests to retailers
- Receive invitations from them
- Accept or decline requests based on your priorities
Requests are aligned with your offers, projects and areas of expertise, ensuring relevant discussions.
4. Optimised organisation before the event
- Prepare each discussion in advance
- Define clear objectives for every meeting
- Adapt your pitch to retailers expectations
This preparation enhances the quality of exchanges and strengthens your commercial impact.
Where do the meetings take place?
Meetings take place on site during the event, in spaces designed for effective professional discussions.
They are held:
- Directly on your stand
- Or in the dedicated Business Meetings area
This format creates an environment conducive to meaningful conversations and new business opportunities.
Dedicated support for exhibitors
A dedicated team supports you before and during the event to ensure optimal use of the service.
Before the event
- Platform onboarding support
- Advice on optimising your exhibitor profile
- Guidance on structuring your meeting schedule
During the event
- On-site assistance
- Support with meeting management
- Personalised guidance based on your needs
Need support?
Why prepare your meetings in advance?
Planning your meetings ahead of time allows you to:
- Better qualify your contacts
- Strengthen your credibility
- Accelerate decision-making
- Maximise the return on your event investment
The Business Meetings* service becomes a true driver of business performance.
Frequently Asked Questions – Business Meetings
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How can I access the Business Meetings service?
If you are registered for the event, you can access the Business Meetings service free of charge.
Simply log in to your account using this Login link with the same credentials you used when registering for the event.
The Business Meetings platform allows you to schedule meetings during the event with qualified participants whose offers and needs match yours.
If you have any questions, please contact our team at [email protected].
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Is there an NRF Business Meetings app?Yes. The official NRF event app is available, and the Business Meetings module is fully integrated, allowing you to access your meetings anytime from your smartphone
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Is the Business Meetings platform collaborative?
Yes. All of your colleagues who have an exhibitor badge for the event will automatically be added to your Business Meetings account.
They will be able to help manage your schedule and arrange meetings before the event, making it easier to coordinate your team's appointments efficiently.
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Do I need my badge to access the platform?You must be registered for the event to access the Business Meetings service. Your badge or registration confirmation is sufficient.
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Will I still have access to the platform after the event?
Yes. You will retain access to your Business Meetings account for two months after the event.
During this period, you can continue to view your information and download the contacts from your accepted meetings.
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When can I start scheduling meetings?
Meeting scheduling will open on August 10, 2026.
To access this feature, please make sure your company profile is fully completed.
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Who should I contact if I experience an issue?If you experience any issues, please contact our support team by email at: [email protected]