NRF 2026: RETAIL’S BIG SHOW EUROPE
Where the Global Retail Ecosystem Converges
Join senior retail leaders from across the region to tackle Europe's unique market dynamics, policy environments and consumer expectations.
Offer ends on 31 July
Lock in your All-Access Pass now and save up to €400.
Free Expo Pass also available for retailers.
JOIN NRF 2026 EUROPE
Brought to you by — the National Retail Federation — the world's largest and most influential retail trade association. For more than 100 years NRF has hosted NRF Retail's Big Show in New York City.
ALL-ACCESS PASS
RETAILERS
*Retailers | excluding VAT
- 2 Exhibition Halls
- 70+ Exhibitors Big Ideas
- Innovators Showcase
- Startup Hub
- Opening Party
- Business Meetings
- Dedicated Business Meetings Area
- 14 Keynote Sessions
- 12 Breakout Sessions
- Lunch & Coffee Lounge
EXPO PASS
RETAILERS
- 2 Exhibition Halls
- 70+ Exhibitors Big Ideas
- Innovators Showcase
- Startup Hub
- Opening Party
- Business Meetings
- Dedicated Business Meetings Area
- 14 Keynote Sessions
- 12 Breakout Sessions
- Lunch & Coffee Lounge
ALL-ACCESS PASS
NON-RETAILERS
- 2 Exhibition Halls
- 70+ Exhibitors Big Ideas
- Innovators Showcase
- Startup Hub
- Opening Party
- Business Meetings
- Dedicated Business Meetings Area
- 14 Keynote Sessions
- 12 Breakout Sessions
- Lunch & Coffee Lounge
EXPO PASS
NON-RETAILERS
- 2 Exhibition Halls
- 70+ Exhibitors Big Ideas
- Innovators Showcase
- Startup Hub
- Opening Party
- Business Meetings
- Dedicated Business Meetings Area
- 14 Keynote Sessions
- 12 Breakout Sessions
- Lunch & Coffee Lounge
3 Reasons to Join NRF 2026:
Retail's Big Show Europe
Grow your network in three days flat
Future-proof your business
Discover the latest technologies – all under one roof
The Next Now
Under the theme “The Next Now” NRF 2026 Europe will deliver a premium conference programme giving you the tools to future-proof your business.
Agentic AI & Customer Experience
AI is no longer a differentiator — it's foundational, and agentic commerce is the next frontier: AI acting on behalf of the shopper, from discovery to transaction.
Demand Forecasting & Personalisation
From always-on personalisation to autonomous supply chains, retailers are replacing historical data with real-time predictive models that integrate behaviour, inventory and external signals.
Community, Loyalty & the Influencer Era
Licensing, IP & New Business Models
Retail Media
Strategic Leadership
In their words, read what retail leaders are saying
"A highly relevant European edition: a great opportunity to connect with our European peers, expand our network, and save valuable time thanks to its location in Paris."
Denis BOSCHARD COO EURONICS
"A must-attend event to connect with the entire e-commerce and connected retail ecosystem in one place, featuring a concentration of innovations and practical solutions, all enhanced by a premium experience and high-quality conferences."
Romain AUBRY Marketing, Communications & Digital Director Seguret Décoration
"A rich experience: bringing together current and future partners, conferences focused on today’s trends and emerging or future technologies, and a wealth of experiences to turn ideas into projects and accelerate ambitions."
Sébastien Bernard Omnichannel Project Development Manager CARREFOUR
"A must-attend event: a powerful hub for engaging with our banking partners and service providers, discovering new players, and confidently driving our initiatives forward with real impact."
Stéphane Jacquart Operations Treasurer Auchan Retail France
"NRF Europe brings together in 3 days the strategic vision of European retail, high-value insights, and executive-level conversations rarely found elsewhere."
Lisa Nakam DG associée Jonak
"Attending NRF Europe was an extraordinary experience: an international stage where ideas, innovation, and vision come together. It is an experience I would recommend to anyone who wants to grow and contribute to the future of retail."
Marcello PACE Chief Executive Officer PittaRosso / Scarpe & Scarpe
"Paris was the right place to be. The conversations went beyond the obvious: AI, personalization, data, and addressed the more complex questions around what it really takes to build something that feels relevant to the customer. Bringing a Scandinavian perspective to this stage felt timely. We are doing things in Nordic retail that deserve more airtime in the broader European conversation."
Maria MOREAU CRM Director Boozt
"A highly relevant European edition: a great opportunity to connect with our European peers, expand our network, and save valuable time thanks to its location in Paris."
Denis BOSCHARD COO EURONICS
"A must-attend event to connect with the entire e-commerce and connected retail ecosystem in one place, featuring a concentration of innovations and practical solutions, all enhanced by a premium experience and high-quality conferences."
Romain AUBRY Marketing, Communications & Digital Director Seguret Décoration
"A rich experience: bringing together current and future partners, conferences focused on today’s trends and emerging or future technologies, and a wealth of experiences to turn ideas into projects and accelerate ambitions."
Sébastien Bernard Omnichannel Project Development Manager CARREFOUR
"A must-attend event: a powerful hub for engaging with our banking partners and service providers, discovering new players, and confidently driving our initiatives forward with real impact."
Stéphane Jacquart Operations Treasurer Auchan Retail France
"NRF Europe brings together in 3 days the strategic vision of European retail, high-value insights, and executive-level conversations rarely found elsewhere."
Lisa Nakam DG associée Jonak
"Attending NRF Europe was an extraordinary experience: an international stage where ideas, innovation, and vision come together. It is an experience I would recommend to anyone who wants to grow and contribute to the future of retail."
Marcello PACE Chief Executive Officer PittaRosso / Scarpe & Scarpe
"Paris was the right place to be. The conversations went beyond the obvious: AI, personalization, data, and addressed the more complex questions around what it really takes to build something that feels relevant to the customer. Bringing a Scandinavian perspective to this stage felt timely. We are doing things in Nordic retail that deserve more airtime in the broader European conversation."
Maria MOREAU CRM Director Boozt
Free white paper:
The AI Imperative in European Retail
Download the report and get a head start on the trends shaping the future of retail.
Frequently asked questions
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Are there group rates or special offers?Yes. For groups of 4 or more from the same company, or 8 or more across multiple companies, a single flat rate applies: €249 excl. VAT, available right up until the show. Bring your team, make the most of every day, and join NRF 2026: Retail's Big Show Europe together.
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What's included in my ticket?
We offer two pass types to suit your needs.
Expo Pass — Your gateway to the exhibition floor: meet, network and connect with key industry names from across the sector.All Access Pass — Full access to both the exhibition floor and our premium conference programme. This is where "The Next Now" comes to life — keynotes, curated sessions, innovative learning formats and the strategic conversations you can't afford to miss. Come back to your business with the tools and clarity to outpace the competition.
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Registration Questions or Need Assistance?
If you experience any issues with your registration or have any questions, our Customer Service team is here to help.
📧 Email: [email protected]
📞 Phone (US): +1 864-208-3373Extended Support Hours for European Attendees
Monday–Friday
🕘 9:00 CEST – 23:00 CEST
(3:00 AM – 5:00 PM EDT)
#NRFEurope
We can’t wait to see you there!
