Join senior retail leaders from across the region to tackle Europe's unique market dynamics, policy environments and consumer expectations.
Lock in your All-Access Pass now and save up to €400.
Free Expo Pass also available for retailers.
Brought to you by — the National Retail Federation — the world's largest and most influential retail trade association. For more than 100 years NRF has hosted NRF Retail's Big Show in New York City.
Access to the Expo Floor, the Innovators Showcase, the Startup Hub, as well as 70 Exhibitor Big Ideas sessions — 30-minute presentations with data, case studies, and real-world tips.
All Expo Pass benefits, plus Lunch & Coffee Lounge access and high-level conference content, including 14 keynotes and 12 breakout sessions from C-level and senior leaders in retail, shaping the future of the industry.
For qualified retailers attending NRF Europe.
Retailers: check the eligibility criteria for attending the event
Learn More >>
For solution providers, partners and other industry professionals.
Limited to a maximum of 3 passes, regardless of pass type, per non-retailer company.
Under the theme “The Next Now” NRF 2026 Europe will deliver a premium conference programme giving you the tools to future-proof your business.
AI is no longer a differentiator — it's foundational, and agentic commerce is the next frontier: AI acting on behalf of the shopper, from discovery to transaction.
From always-on personalisation to autonomous supply chains, retailers are replacing historical data with real-time predictive models that integrate behaviour, inventory and external signals.
"A highly relevant European edition: a great opportunity to connect with our European peers, expand our network, and save valuable time thanks to its location in Paris."
Denis BOSCHARD COO EURONICS
"A must-attend event to connect with the entire e-commerce and connected retail ecosystem in one place, featuring a concentration of innovations and practical solutions, all enhanced by a premium experience and high-quality conferences."
Romain AUBRY Marketing, Communications & Digital Director Seguret Décoration
"A rich experience: bringing together current and future partners, conferences focused on today’s trends and emerging or future technologies, and a wealth of experiences to turn ideas into projects and accelerate ambitions."
Sébastien Bernard Omnichannel Project Development Manager CARREFOUR
"A must-attend event: a powerful hub for engaging with our banking partners and service providers, discovering new players, and confidently driving our initiatives forward with real impact."
Stéphane Jacquart Operations Treasurer Auchan Retail France
"NRF Europe brings together in 3 days the strategic vision of European retail, high-value insights, and executive-level conversations rarely found elsewhere."
Lisa Nakam DG associée Jonak
"A highly relevant European edition: a great opportunity to connect with our European peers, expand our network, and save valuable time thanks to its location in Paris."
Denis BOSCHARD COO EURONICS
"A must-attend event to connect with the entire e-commerce and connected retail ecosystem in one place, featuring a concentration of innovations and practical solutions, all enhanced by a premium experience and high-quality conferences."
Romain AUBRY Marketing, Communications & Digital Director Seguret Décoration
"A rich experience: bringing together current and future partners, conferences focused on today’s trends and emerging or future technologies, and a wealth of experiences to turn ideas into projects and accelerate ambitions."
Sébastien Bernard Omnichannel Project Development Manager CARREFOUR
"A must-attend event: a powerful hub for engaging with our banking partners and service providers, discovering new players, and confidently driving our initiatives forward with real impact."
Stéphane Jacquart Operations Treasurer Auchan Retail France
"NRF Europe brings together in 3 days the strategic vision of European retail, high-value insights, and executive-level conversations rarely found elsewhere."
Lisa Nakam DG associée Jonak
Download the report and get a head start on the trends shaping the future of retail.
We offer two pass types to suit your needs.
Expo Pass — Your gateway to the exhibition floor: meet, network and connect with key industry names from across the sector.
All Access Pass — Full access to both the exhibition floor and our premium conference programme. This is where "The Next Now" comes to life — keynotes, curated sessions, innovative learning formats and the strategic conversations you can't afford to miss. Come back to your business with the tools and clarity to outpace the competition.
If you experience any issues with your registration or have any questions, our Customer Service team is here to help.
📧 Email: [email protected]
📞 Phone (US): +1 864-208-3373
Extended Support Hours for European Attendees
Monday–Friday
🕘 9:00 CEST – 23:00 CEST
(3:00 AM – 5:00 PM EDT)
