New allocation process

NRF Retail's Big Show Europe has developed this new system enabling you to choose your stand in real time on the show's rebooking area for the next edition. We'll calculate your points and assign you an appointment slot to come and select your stand location. Companies with the highest number of points will be given priority for stand selection.

Points are calculated according to:

• Stand size: 5 points are earned per 9sqm booth space
• Sponsorship ordered: 3 points are earned for every €5,000 spent
• Previous participations: NRF 2025: Retail's Big Show Europe, Paris Retail Week 2022, 203 and 2024

Please note that for the 2025 edition, the calculation of points stops on July 18, 2025.

Important:

• Please be aware that the person attending the meeting must be authorized to sign the participation contract.
• If you miss your appointment slot, you are welcome to book your space any time afterwards.

Special cases (mergers/splits/partners)  

When companies are acquired, merged, or consolidated, NRF RETAIL’S BIG SHOW EUROPE will use the point total from the company with the greatest number of priority points (points will not be combined). If the two merging companies have both purchased a booth and/or sponsorships for an upcoming show, the remaining company will receive the points for the spend of BOTH companies for that show only. All previous points for the company that no longer exist will be deleted.

When a company splits, it is the responsibility of the companies to determine how they want the total points split between each company. NRF RETAIL’S BIG SHOW EUROPE Show Management must be notified of any mergers or splits no later than July 18, 2025.

Partner and complimentary booths will not earn priority points.

Penalties

If an exhibitor fails to comply with the Event Guide and Policies, the exhibitor may be penalized, to include loss of points. Below is a list of point deductions each worth 5 points and points will double if more than two warnings are given to a company:

• Early tear-down or dismantling of booth
• Unauthorized sublet of exhibit space
• Company violating any NRF RETAIL’S BIG SHOW EUROPE
• Booth Display Rules or Event Guide & Policies (to include hanging signs and sound levels)
• Soliciting outside the confines of assigned booth space
• Misuse or sharing of exhibitor badges Holding a meeting/social event that conflicts with the NRF RETAIL’S BIG SHOW EUROPE program or Expo Hours
• Invoices not paid on time as specified by payment schedule

If a company fails to exhibit in any given year, the company will lose 50% of their accumulated points. If a company is considered a no-show, or fails to exhibit for two consecutive years, all points are erased.

Note: The point system may be updated on a yearly basis at NRF Retail’s Big Show Europe discretion.

Contact our sales team