NRF 2025: Retail’s Big Show Europe – Exceptional First Speakers Announced for the Inaugural European Edition in Paris

Under the theme “Retail Together”, this inaugural edition celebrates the convergence of North American and European retail expertise, united in building a more innovative, sustainable, and interconnected retail future.

At the heart of the event, attendees will benefit from a rich program of over 100 sessions, including keynotes, breakout sessions, and expert talks, led by renowned international leaders addressing the industry’s most pressing challenges.

A compelling program focused on the future of commerce across Europe

Over the course of three days, CEOs and top retail leaders from companies such as Action, Apple, Dalben Group, Morrisons, Google Cloud, Best Buy, Kiko Milano, Sephora, Scarpe&Scarpe, Galeries Lafayette, Zalando, Yamamay, Kingfisher, and KPMG will take the stage to share insights on the sector’s current challenges and opportunities: unified commerce, technological innovation, logistics, sustainability, and more.

As in previous years, artificial intelligence will play a key role, with dedicated sessions on generative AI, predictive data management, and hyper-personalized customer experience.

Program Highlights

Tuesday, September 16

• Opening keynote – “We Belong to Something Beautiful” by Guillaume Motte, Global CEO, Sephora
• Special address by Duncan Olby, Senior Director, Apple Wallet Payments – International
• Breakout session – Building a High-Performing Supply Chain Through Agility, Talent, and AI, by Mark Irvin, EVP & Chief Supply Chain Officer, Best Buy
• Panel – How AI is Redefining the Supply Chain, with Marcello Pace, CEO, SCARPE&SCARPE / PITTAROSSO
• Breakout session – Together for a More Sustainable and Responsible Retail, with Francesco Pinto, President, Yamamay
• Decoding the Future: How Agentic AI is Reshaping Retail, by Prue Mackenzie, Director of Retail & Strategic Industries EMEA, Google Cloud

Wednesday, September 17

• Keynote – Hyper-Personalization: Redefining the Future of E-commerce, with

• Laura Toledano, General Manager FR, UK & IE, Zalando
• François-Xavier Leroux, Partner, KPMG
• Marc Lolivier, Executive Director, FEVAD

• Breakout session – Transforming Marketplaces into Integrated Ecosystems of Social Engagement, Personalization, and Sustainability, with Régis Pennel, E-Commerce Director, Galeries Lafayette, and Romain Roulleau, Digital & E-Commerce Director, Kingfisher
• How Data and AI are Transforming Brand-to-Customer Connections, by Rob Saker, Global VP Consumer Industries GTM, Databricks
• Breakout session – Unifying Experiences: Driving Customer Engagement In-store and Online, by Fernanda Dalben, CMO/Retail Marketing Expert, Dalben Group

Thursday, September 18

• Keynote by Simone Dominici, CEO, KIKO Milano
• Keynote by Rami Baitiéh, CEO, Morrisons

With a strong lineup, a forward-looking agenda, and a focus on key industry issues – from AI and ESG to unified commerce and store innovation – NRF 2025: Retail’s Big Show Europe provides a unique opportunity to learn, connect, and shape the future of retail. Alongside the world’s most influential retail leaders, participants will explore emerging trends, discover actionable solutions, and expand their network in an international, collaborative setting.

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NRF Retail’s Big Show Europe 2025 - Practical Information

Join us from September 16 to 18, 2025, for the inaugural edition of NRF Retail’s Big Show Europe, following the strategic alliance between Paris Retail Week and NRF.

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